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Emporium: Selling the Dream in Colonial Australia

  • $12.95 
  • (quantity currently in stock: 4)
  •  Emporium: Selling the Dream in Colonial Australia
    Title: Emporium: Selling the Dream in Colonial Australia
    Author: BARNARD EDWIN
    Format: PAPERBACK
    Publication date: 01/03/2015
    Imprint: NATIONAL LIBRARY OF AUS
    Price: $12.95
    Publishing status: Active

    hink truth in advertising is sorely lacking today? Ha! Try colonial Australia. All kinds of false claims were made, especially for patent medicines with miraculous curative powers. But this book is about more than preposterous promises. It uses the advertisements of the day to give us a fascinating glimpse into various aspects of life in colonial Australia, from fashion to farmwork, from families to fun. Advertisements were for more than just products –they spoke volumes about attitudes and assumptions. Many of the ads here are amusing (will those strange new cannabis cigarettes really relieve asthma?), some are objectionable and some, like the ad for an electric hairbrush that can cure baldness, seem all too familiar.


    ISBN: 9780642278685
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