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Apex Hides the Hurt

  • $20.00  
  •  (retail price )
  • (quantity currently in stock: 1)
  • Apex Hides the Hurt 
    Title: Apex Hides the Hurt
    Author: WHITEHEAD COLSON
    Format: PAPERBACK
    Publication date: 27/02/2018
    Imprint: LITTLE BROWN
    Price: $20.00
    Publishing status: Active

    This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

    ISBN: 9780708898758
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